The Wild ONE - The Creation of an Icon | Inside NORQAIN Episode 2

What does it take to create an icon in independent watchmaking? In this second episode, we go behind the scenes of the Wild ONE, a project that challenged conventions and redefined what a high-performance sports watch can be. From its beginnings during the uncertainty of the COVID-19 pandemic to the watch we see today, discover the vision and key decisions that shaped its identity. Guided by the voices of Founder & CEO Ben Küffer, Jean-Claude Biver, Pascal Bourquard Jr., and the teams at BIWI and NORQAIN, this episode traces the full journey: from creative breakthroughs and technical challenges to the pivotal moments that brought the Wild ONE to life.